Consent Notice: Your participation is entirely voluntary. Personal details are collected only for academic record purposes and will remain strictly confidential. Mobile numbers are used to prevent duplicate submissions only.
Step 1
Your Personal Details
2Mobile Number *
Nepal number (e.g. 98XXXXXXXX) — used only to prevent duplicate submissions
Step 2
Who Are You? — Choose Your Role
This determines which set of questions you will answer. Please select accurately.
⚠ Please select your role to continue.
Section B
Your Cafe & Restaurant Visit Behaviour
Q1How often do you visit a cafe or restaurant in Pokhara?*
Q2Average spend per cafe/restaurant visit (NPR)?*
Q3What mainly motivates your visit to a particular cafe/restaurant?*
Select your TOP 3 reasons.
Q4How do you usually discover new cafes or restaurants?*
Select all that apply.
Section C
Awareness of Loyalty & Reward Programs
Q5Are you aware that some cafes/restaurants offer loyalty or reward programs?*
Q6Which reward/loyalty programs have you seen or tried in Pokhara shops, cafes, or restaurants?*
Select all that apply.
Q7Has a loyalty or reward offer ever changed your decision about which cafe to visit?*
Section D
Effectiveness of Reward Types
Q8Rate how likely each reward type would make you return to a cafe/restaurant.*
1 = Not at all likely 5 = Extremely likely
Q9What is the MOST effective way for a small cafe to keep customers returning?*
Q10Have you ever stopped visiting a cafe even though it had a good reward program?*
Section E
Customer Expectations & Business Sustainability
Q11Many cake shops and trendy cafes opened in Pokhara then closed within 1–2 years. What is the PRIMARY reason?*
Q12Overall satisfaction with loyalty/reward programs in Pokhara cafes (1=Very Low, 5=Very High)?*
Q13What would make you a loyal, regular customer of a specific cafe?*
Select your TOP 3 factors.
Q14Would you recommend a cafe specifically because of its good loyalty/reward program?*
Q15What ONE thing should cafes/restaurants in Pokhara do RIGHT NOW to keep customers coming back?
Section F
Social Media & Digital Promotional Impact
Q16How often do you follow cafes or restaurants on social media?*
Q17Has a social media promotion made you visit a new cafe you had not been to before?*
Q18Which social media content makes you most likely to visit or return to a cafe?*
Section B
Your Business Profile
Section C
Customer Retention Strategies You Currently Use
Q3Which strategies do you currently use to retain customers?*
Select all that apply.
Q4Do you currently have a structured loyalty or reward program?*
Q5If you have tried any reward/loyalty type, which have you used?*
Q6Which social media platforms do you use for business promotion?*
Q7Monthly budget spent on social media promotions (NPR)?*
Section D
Effectiveness & Business Challenges
Q8Which strategy has worked BEST for bringing customers back to your business?*
Q9Roughly what percentage of your daily customers are regular / repeat visitors?*
Q10What is your biggest challenge in keeping customers loyal and returning?*
Section E
Your Understanding of What Customers Want
Q11From your experience, what do customers MOST value when choosing a cafe or restaurant?*
Select your TOP 3 observations.
Q12Why do most customers stop visiting your business (or businesses you have observed)?*
Q13Have you tried game-based rewards (spin wheel, card pick, dice)?*
Section F
Business Sustainability & Future Plans
Q14How would you rate the current sustainability of your business (1=Very Unstable, 5=Very Stable)?*
Q15What are your plans to improve customer retention in the next 6 months?*
Select all that apply.
Q16In your own words: What do you think is the MOST important thing that makes a cafe or restaurant in Pokhara survive long-term?